Intertextuality

Intertextuality is a case of using or borrowing and transforming a text to use in anouther, such as modern texts borrowing from earlier texts add weight to meaning. Tv shows such as Simpsons, Futurama, and Family Guy are very independent on intertextual references as a source of humour.

In-Jokes are also related as a joke within a group. Such as flush away, the reference towards Wallace and Gromit - produced by the same people, as well as the wolverine costume relating to the voice actor of that character.

Kids films feature a lot of Intertextuality such as Shrek and Toy Story mostly there to entertain the adults due to reference from older and famous films, were the can grasp a familiar concept.